This article explains the API call limits of HubSpot-Salesforce integration and provides tips on managing them to streamline sales and marketing efforts.
So, you're using HubSpot and Salesforce for your sales and marketing, huh? Nice! But, did you know that there are some limitations to their integration that you should be aware of? One of the biggest limitations is the API call limit. Don't worry though, we'll go over what that is, why it matters, and how you can work with it to get the most of the HubSpot-Salesforce integration.
What's the deal with API calls?
So, API stands for "Application Programming Interface." Basically, an API call is a request for data or a service made by one software program to another. In the case of the HubSpot-Salesforce integration, an API call is a request made by HubSpot to Salesforce to get or update data. For example, if you update a contact in HubSpot, the integration will make an API call to Salesforce to update the same contact there.
Why should you care about API call limits?
API call limits matter because Salesforce only lets you make a certain number of API calls within 24 hours. The amount of calls you can make varies depending on your Salesforce edition and license. Since the HubSpot-Salesforce integration uses these API calls to sync data between the two platforms, if you hit your limit, the integration will stop working until the next 24-hour period begins.
How can you handle API call limits?
1. Keep an eye on your API usage
Salesforce provides a dashboard where you can monitor how many API calls you've made in the current 24-hour period. It's important to keep track of your usage and make sure you don't hit your limit.
2. Use inclusion lists
To reduce the number of API calls the integration needs to make, you can create a list of contacts or accounts that are allowed to sync between HubSpot and Salesforce. This can help to streamline the process.
3. Limit field syncing
By choosing which fields sync between HubSpot and Salesforce, you can reduce the number of API calls needed. This can be useful if there are certain fields that are not critical to your business process.
4. Use the two-way sync
The HubSpot-Salesforce integration has a two-way sync that updates data in both directions. By using this, you can reduce the number of API calls needed to keep data up to date. This can be especially helpful for frequently updated data.
5. Optimize API usage
To further reduce the frequency of API calls, you can batch API calls together. This means that multiple requests can be sent in a single API call, which can help to reduce the total number of calls needed. In summary, there are several strategies you can use to manage API call limits when using the HubSpot-Salesforce integration. By keeping an eye on your API usage, using inclusion lists, limiting field syncing, using the two-way sync, and optimizing API usage, you can help to ensure that your integration runs smoothly without hitting any API call limits.
Wrapping up
It's important to know about API call limits if you want to get the most out of the HubSpot-Salesforce integration. By keeping an eye on your API usage, using inclusion lists, limiting field syncing, using the two-way sync, and optimizing API usage, you can manage API call limits and keep everything running smoothly. With these tips, you can streamline your sales and marketing efforts and make the most of the HubSpot-Salesforce integration. Pretty cool, right?