Lead Scoring

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Video Description

Lead scoring enables your team to focus on the quality of the leads rather than simply the quantity. It empowers them to know who they should be reaching out to and when with
confidence.

In this video, Rhianna shows us the basics of implementing your lead scoring strategy. You’ll learn a few helpful examples of what these attributes can look like, as well as how to score your attributes!

Types of Scoring Attributes

Demographic	Behavior-based
“Helps measure how well you’re targeting your marketing. For example, certain channels might generate leads that are consistently under-qualified, something that you need to act on.” - Yesler	“Helps measure a prospect’s level of sales readiness and provides a sense of which channels provide the best prospects.” - Yesler
Positive	Negative
Add points to demographic or behavior-based attributes that increase the quality of the lead. Provide more points to attributes that matter most in your specific sales cycle.	Deduct points for attributes that deem a lead less qualified.

Ready to dive into lead scoring in your HubSpot? Download our Lead Scoring Workbook!

Here are a few more helpful lead scoring resources!

Set up score properties to qualify contacts, companies, and deals

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Understanding HubSpot Lead Scoring

Meet your HubSpot Expert

Rhianna Moore

Marketing Operations Lead

Total HubSpot nerd, tripawd dog mom, and wine enthusiast based in Ventura, CA. Rhianna offers both her strategic and technical expertise while working with clients and leading the onboarding team.