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      Lead Scoring

      Video Description

      Lead scoring enables your team to focus on the quality of the leads rather than simply the quantity. It empowers them to know who they should be reaching out to and when with
      confidence.

      In this video, Rhianna shows us the basics of implementing your lead scoring strategy. You’ll learn a few helpful examples of what these attributes can look like, as well as how to score your attributes!

       

       

      Types of Scoring Attributes

      Demographic

      Behavior-based

      “Helps measure how well you’re targeting your marketing. For example, certain channels might generate leads that are consistently under-qualified, something that you need to act on.” - Yesler

      “Helps measure a prospect’s level of sales readiness and provides a sense of which channels provide the best prospects.” - Yesler

      Positive

      Negative

      Add points to demographic or behavior-based attributes that increase the quality of the lead. Provide more points to attributes that matter most in your specific sales cycle.

      Deduct points for attributes that deem a lead less qualified.
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      Ready to dive into lead scoring in your HubSpot? Download our Lead Scoring Workbook!

       

      Here are a few more helpful lead scoring resources!

      Set up score properties to qualify contacts, companies, and deals

      Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

      Understanding HubSpot Lead Scoring

       

       

      Meet your HubSpot Expert


      TTPTQ8PAM-U01LA1NF06L-cc62c63667b2-512Rhianna Moore

      Marketing Operations Lead 

      Total HubSpot nerd, tripawd dog mom, and wine enthusiast based in Ventura, CA. Rhianna offers both her strategic and technical expertise while working with clients and leading the onboarding team.