Landing Pages

Video Description 

You can create a landing page in HubSpot to present a content offer to attract new visitors to your site. 

Super similar to using the email tool in HubSpot, landing pages are an easy-to-use, simple way to create great content for your users. Watch this quick video to learn how to build out a landing page in HubSpot!

Drag and drop editor

Landing pages have a drag and drop editor - just like emails - where you can pull over content modules into the body of the landing page. These modules include content such as text boxes, images, buttons, and forms.  

Smart rules and personalization tokens on landing pages

Using smart rules on a landing page will adjust the content based on who is viewing it. For example, if you want leads - specifically - to view different content than everyone else (so that it is more relevant to them), you could add a smart rule to change the content on a page when a lead is viewing it. 

Using personalization tokens on your landing pages will customize the content for your contacts based on their property values in your HubSpot. Personalization tokens can be used to increase engagement with your brand.

Optimizing your landing page

The optimize tab will give you tips on how to improve the SEO on your landing page. The optimization options it gives you suggestions for are mobile friendliness, crawling and indexing, images, header, links, and meta description.

Here are a few more resources to help you out with landing pages in HubSpot!