Video Description
A call-to-action (CTA) is a button you can use on your HubSpot content to drive prospective customers to your website, where they can then convert on a form and be added to your contacts database.
A button that collects important data and metrics? CTAs are essential. Especially when creating a campaign. In this video, Ellie explains how to create a CTA and how to tie them to your campaign. Give it a watch!
Main Takeaways
- CTAs can be used to capture analytics from those clicking on them, unlike standard buttons.
- You can change the text, style, and color of a CTA.
- There are multivariate tests that you can run on two CTAs to see which performs better and why.
- Smart versions of CTAs adjust which version of the CTA the viewers see, based on criteria they meet, so that what they're viewing is more tailored towards, and relevant, to them.
Here are more helpful resources regarding CTAs!
Meet your HubSpot Expert
Ellie O'Hara
Marketing Technologist
A few of Ellie's passions include marketing, working alongside others, and spending all of her free time outdoors. She works on both the client and content creation sides of the Webstacks Onboarding team.